Lack of Online Presence
This refers to the brand’s absence or minimal presence across digital channels such as social media platforms, search engines, and industry-related websites. Without a strong online presence, the brand fails to reach and engage with its target audience effectively.
Decreasing Website Traffic
A decline in website traffic indicates reduced visibility or relevance of the brand online. It could be due to factors such as poor search engine rankings, outdated content, or ineffective marketing strategies, leading to fewer visitors accessing the brand’s website.
Diminished Social Engagement
Social media platforms serve as crucial channels for brand visibility and interaction with customers. A decrease in social media engagement metrics such as likes, shares, comments, and followers suggests waning interest or ineffective communication strategies, leading to diminished brand visibility and engagement online.
Negative Online Reputation
Poor online reviews, negative sentiment on social media, or unfavorable mentions in online forums can harm the brand’s visibility and engagement. Negative perceptions or experiences shared by customers can deter potential customers and undermine the brand’s credibility and trustworthiness online.